Market Outlook

Entertainment companies are retrenching when it comes to the Internet and digital content, but everyone is trying to figure out what they need to do to thrive in this brave, new world.

Entertainment companies are retrenching when it comes to the Internet and digital content, but everyone is trying to figure out what they need to do to thrive in this brave, new world. In terms of interactive TV, most content producers, such as ABC, Fox and HBO, have some form of iTV projects in the works but are waiting for a shakeout in the technology before they make big commitments.